A year and a day ago, I was smarting from Butler’s last second loss in the NCAA Championship game. I wrote a column for the local paper about what I hoped would be the positive result of the loss, written from my viewpoint as a student of motivational theory.
Simply put, I got it right. Here is what I wrote:
Butler’s loss was ideal.
Butler’s loss was the best possible outcome for the team, the school and Indiana as a whole. Yes, I said their loss was ideal. Let me explain. I work in Risk Management and Health Insurance, and I am expert in the motivation behind high performing teams
Simply put, when a high performing team meets a goal, it often disbands fairly quickly. The work is done. If a climbing team summits a peak, that goal has been met and the team looks for other challenges. Tony Dungy’s coaching desire appeared to end after the Super Bowl. After this close loss, coach Stevens ran, not walked, to sign the contract that was offered by Butler. The lesson? When they fail, high performing teams try again. If they fail by a very slight amount, they redouble their efforts and try much harder. However, if they fail by a huge amount, they often give up on that challenge and lose heart.
These are basic motivational truths. As Herzberg defined in his two factor theory of 1959, unmet needs can be motivators, and when needs are met they stop motivating. Good managers know this. Butler had the best possible outcome – a great run, lots of national attention, a team that is a class act, and 40 minutes on a national stage with a cliffhanger ending.
What do we want as an ideal outcome? We want many things. We want Butler basketball to continue to build on “The Butler Way”. We want the nation to remember what Butler and Central Indiana stands for – a mix of values, academics, sports, herbicide ads and the arts. We want Coach Stevens to remain in his office at Hinkle Fieldhouse for 12 years. We want everything.
Clearly, Butler missed by about 2 inches in the last nanosecond. I was there. Aaargh. But, from a motivational point of view, they scored big. Huge. The nation knows and will long remember our Bulldogs, and the loss will go a long way in keeping a high performing team assembled at 510 West 49th Street, making another run at the ultimate win. That is the Butler Way.
Motivation, properly applied, is a great thing. I love studying the masters – John Wooden, Henry V (Shakespeare’s version), and now Brad Stevens. Butler has another shot at it, tonight. I intend to be a part of it, cheering from the stands at Hinkle.

Gound Zero for good motivational theory
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