Fixing health care comes back to personal accountability, and changing behavior requires marketing. Marketing expert Ford Saeks (not a typo- that is his last name) made a good point this morning that applies perfectly to our world.
We often focus on the “how”. How to lose weight. How to walk more. Ford reminds us to combine the message (why) with the market (who) with the how. Then, when you have the three legs of the marketing stool in balance, you will get traction.
That will make all the difference – you will then change behaviors and help others live a healthier life.
Karl Ahlrichs' Uncommon Experience 