It had to happen. As the “wellness” bandwagon is getting rolling, lots of people are jumping on. I have had three sales calls from vitamin sales people who started the call with a wellness pitch, and chiropractors are becoming “wellness” consultants. Now, it looks like the workout/fitness world will be rebranding itself.
Read this article for a look inside a recent industry trade show about the subject. Looks like a marketing blitz is about to start, just in time for new year’s weight loss program…
Karl Ahlrichs' Uncommon Experience 
Leave a Reply