Sometimes the people who “get it” are surprising

You don’t have to be high tech to “get it.”

Thinking about Hank’s comment to my last post as I drove by a car wash a minute ago.  The staff was out front in neckties and white shirts, waving in a line of cars and selling the service of a clean car.   Me?  I’m cheap and I use a discount gas station.  It’s $3 cheaper.

The local car wash chain ran an interesting series of advertisements a while ago.  They weren’t selling their service directly.  They spent their advertising dollars to have their hourly staff talk about the high quality of their bosses and how much they enjoyed the opportunity for personal development and what motivates them on the job.  They talked about how tough it was to get a job there and what they thought of having to wear a necktie.  They were clearly proud of it all.

And, they clearly think we have more intelligence than the average terrier or sheepdog or whatever breed it was that I recently saw in a parked car.

Seen on the street near my house...

They never talked about washing cars or coming to Mike’s Car Wash.

My takeaway was that they are clearly a group of high performers at the bottom of the corporate food chain, and that I get more than $3 of additional service at their place. Also, I am impressed that the leadership team is proud enough of their culture to spend advertising $$$ to sell HR, not coupons.

To me, it is proof that good performance management and communication and high standards for hiring all pay off.  I’m going back there this afternoon for a wash…and I’m expecting a good experience.

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